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Platform Features

Everything you need to
automate anything

From simple two-step automations to complex enterprise workflows — SmartEvents gives you the tools to build without limits.

Core Platform Capabilities

Six pillars that make SmartEvents the most powerful automation platform available.

Real-Time Event Processing

True webhook-first architecture. No polling, no delays. Events trigger workflows in under 50 milliseconds, giving you instant reactions to any business event.

Sub-50ms latency Zero polling WebSocket support Event replay

AI-Native Workflows

Built-in AI at every workflow step. Classify data, generate content, make decisions, and enrich information using leading AI models — no third-party integrations needed.

GPT-4o & Claude built-in AI classification Smart routing Natural language

Visual Workflow Builder

Design complex workflows with our intuitive drag-and-drop canvas. Branching, looping, error handling, and parallel execution — all visualized in real time.

Drag & drop builder Conditional logic Parallel execution Live debugging

10,000+ Integrations

Connect to virtually any app or service. From popular SaaS tools to custom APIs and databases — build workflows across your entire tech stack instantly.

Pre-built connectors Custom API builder Database connectors Webhook support

Developer-First API

Full REST & GraphQL API, SDKs in 8 languages, CLI tools, and infrastructure-as-code support. Build, test, and deploy workflows the way developers expect.

REST & GraphQL 8 language SDKs CLI tools CI/CD integration

Enterprise Security

SOC 2 Type II certified, end-to-end encryption, SSO/SAML, role-based access control, and complete audit logging. Security your compliance team will love.

SOC 2 Type II SSO & SAML RBAC Audit logs
Workflow Power Tools

Advanced capabilities for any use case

Smart Filters & Conditional Logic

Only run workflows when they matter. Build sophisticated if/then/else logic, use regex patterns, date comparisons, and AI-powered content analysis to route events precisely where they need to go.

  • Multi-condition filters with AND/OR logic
  • AI-powered content classification
  • Dynamic path routing based on data
  • Custom JavaScript expressions
Smart Filter
IF deal.value > $10,000
AND lead.score >= 80
Match → Sales Team
No Match → Nurture
Data Transformer
{"first_name": "John", "last_name": "Doe", "email": "[email protected]"}
{"fullName": "John Doe", "domain": "example.com", "type": "business"}
Map Fields
Format Dates
AI Enrich

Data Transformation & Mapping

Transform data between any format as it flows through your workflows. Map fields, format dates and currencies, parse JSON/XML, and use AI to automatically enrich data.

  • Visual field mapping with auto-suggestions
  • 50+ built-in data formatters
  • JSON, XML, CSV, and custom parsing
  • AI-powered data enrichment

Intelligent Error Recovery

SmartEvents doesn't just catch errors — it fixes them. AI-powered error analysis, automatic retries with exponential backoff, fallback paths, and proactive notifications before issues impact your business.

  • AI-powered error diagnosis & auto-fix
  • Configurable retry strategies
  • Fallback workflow paths
  • Real-time error notifications
Error Detected
API rate limit exceeded (429)
2s ago
AI Analysis
Scheduling retry with backoff (30s delay)
1s ago
Auto-Resolved
Retry successful — workflow completed
now

And that's just the beginning

Every feature is designed to make you more productive, more reliable, and more in control.

Scheduling

Cron-based, interval, or AI-scheduled triggers

Webhooks

Unlimited inbound & outbound webhooks

Version Control

Git-like versioning with diff & rollback

Team Collaboration

Shared workspaces, comments, and reviews

Analytics Dashboard

Real-time metrics, usage stats, and insights

Execution Logs

Full-text searchable logs with replay

Built-in Database

Store and manage data within workflows

Custom Functions

Write custom JavaScript/Python in any step

Parallel Execution

Run multiple branches simultaneously

Loops & Iteration

Process arrays and batch operations

Secret Manager

Secure credential storage with rotation

Custom Alerts

Slack, email, SMS, and PagerDuty alerts

Use Cases

Built for every team & workflow

Marketing Automation

Capture leads from any source, score them with AI, sync to your CRM, trigger personalized email sequences, and track conversions — all in real-time.

Lead Scoring Email Sequences Attribution

Sales Operations

Route leads to the right reps instantly, enrich contact data, sync CRM updates across tools, and automate follow-up sequences.

Lead Routing CRM Sync Follow-ups

Customer Support

Classify and route tickets with AI, auto-respond to common questions, escalate critical issues, and track resolution times.

Ticket Routing Auto-responses SLA Tracking

Developer Tools

Automate CI/CD pipelines, sync GitHub issues, trigger deployments, monitor services, and build custom integrations via API.

CI/CD Monitoring API Integration

IT Operations

Automate user provisioning, manage access controls, sync directory services, and build self-service IT portals.

Provisioning Access Control Monitoring

E-Commerce

Sync inventory across channels, automate order processing, trigger shipping notifications, and manage returns.

Inventory Sync Order Processing Notifications